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Michael Has Become Newly Wealthy Due to a Large Inheritance

Question 38

Multiple Choice

Michael has become newly wealthy due to a large inheritance. In order to flaunt his prosperity, he buys a large house and an expensive car. He makes sure to display brand labels. Which of the following symbolic consumer behaviors does this scenario illustrate?


A) Social status transition
B) Frame switching
C) Divestment ritual
D) Reflexive evaluation
E) Sacred object profaning

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