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A Company in India Sells Decorations During the Diwali Festival

Question 77

Multiple Choice

A company in India sells decorations during the Diwali festival. The decorative items are specific to the traditions and rituals of Diwali. This scenario illustrates _____.


A) ​the profaning of sacred objects and entities
B) the creation of ideal identity schema
C) product involvement in sacred activities and rituals
D) the creation of actual identity schema
E) the maintenance of sacredness by scarcity and exclusivity

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