Question 1

Explain how marketers can use the emblematic function of products to sell their brands.

Accepted Answer

The answer of Explain how marketers can use the emblematic...

Question 2

Ahmet won the gold medal in a national-level swimming competition. He was also gifted a watch to honor this victory and he wears it every day. In this example, Ahmet's watch is a(n) _____.

Accepted Answer

A)  communication symbol 
B)  geographic emblem 
C)  achievement symbol 
D)  gender emblem 
E)  ethnic emblem

Question 3

What are cultural categories and how do they affect consumer behavior?

Accepted Answer

The answer of What are cultural categories and how do...

Question 4

Kathryn treasures a pen that once belonged to her grandfather. The pen evokes memories of happy times spent with her grandfather. In the context of special possessions and brands, Kathryn's pen is an example of a(n) _____.

Accepted Answer

A)  ethnic emblem 
B)  memory-laden object 
C)  geographical emblem 
D)  achievement symbol 
E)  social class emblem

Question 5

Specific people who shape, refine, or reshape cultural principles and the products and attributes they are linked to are known as _____.

Accepted Answer

A)  social mediators 
B)  networking agents 
C)  ethnic ombudsmen 
D)  role acquirers 
E)  opinion leaders

Question 6

Jacob used to be very attached to his old and comfortable recliner during his years as a student. Now, with a steady job and a new home, Jacob no longer likes or needs the recliner. He left it in his attic for months before finally giving it away to a thrift shop. This scenario illustrates the _____ of a special belonging.

Accepted Answer

A)  divestment ritual 
B)  actual identity schema 
C)  grooming ritual 
D)  ideal identity schema 
E)  possession ritual

Question 7

Explain how timing is a factor in the process of gift giving.​

Accepted Answer

The answer of Explain how timing is a factor in...

Question 8

Wrapping a present nicely in appropriate paper helps to commodify a mass-produced product.

Accepted Answer

A) True 
 B)False

Question 9

Geena treasures a scarf that belonged to her grandmother. The scarf is valuable to Geena because it evokes memories of the happy times she spent with her grandmother. This scenario illustrates _____.

Accepted Answer

A)  an actual identity schema 
B)  the connectedness function 
C)  a social class emblem 
D)  the expressiveness function 
E)  an ideal identity schema

Question 10

Women use social class emblems to signal their attractiveness to men, whereas men use them to signal to other men that their partners are devoted to them.

Accepted Answer

A) True 
 B)False

Question 11

Luke is an ardent fan of a certain rock band. He colored his hair purple and tattooed his body to reflect the band's iconography. In the context of sources and meaning of symbolic function, Luke's appearance is an example of _____.

Accepted Answer

A)  a geographical emblem 
B)  the connectedness function 
C)  a gender emblem 
D)  the expressiveness function 
E)  an ethnic emblem

Question 12

Emblematic function is defined as:

Accepted Answer

A)  the use of products to symbolize membership in social groups. 
B)  participation in common social activities. 
C)  the formulation of unique signs and symbols for nations and communities. 
D)  the quality and reliability of a product or service. 
E)  the expression of the political beliefs of the consumer.

Question 13

The term _____ refers to the natural grouping of objects that reflect our culture.

Accepted Answer

A)  identity schemas 
B)  motivational groups 
C)  cultural categories 
D)  abstract schemas 
E)  natural selections

Question 14

What are alternatives to traditional gifts and how are non-profit organizations encouraging the trend?

Accepted Answer

The answer of What are alternatives to traditional gifts and...

Question 15

Ajeet has graduated from law school and is about to start formal practice as a lawyer. He wears the black robes that identify him as a lawyer and introduces himself as a lawyer. Which of the following phases of role acquisition does Ajeet fit into?

Accepted Answer

A)  The incorporation phase 
B)  The conventional phase 
C)  The separation phase 
D)  The conception phase 
E)  The transition phase

Question 16

In the context of symbolic consumer behavior, cultural categories do not reflect gender and age characteristics of people.

Accepted Answer

A) True 
 B)False

Question 17

A company in India sells decorations during the Diwali festival. The decorative items are specific to the traditions and rituals of Diwali. This scenario illustrates _____.

Accepted Answer

A)  ​the profaning of sacred objects and entities 
B)  the creation of ideal identity schema 
C)  product involvement in sacred activities and rituals 
D)  the creation of actual identity schema 
E)  the maintenance of sacredness by scarcity and exclusivity

Question 18

The development of a motive for gift giving occurs in the reformulation stage of gift giving.

Accepted Answer

A) True 
 B)False

Question 19

In the context of special possessions and brands, which of the following is a difference between men and women?

Accepted Answer

A)  Unlike men, women value products when they indicate mastery over the environment. 
B)  Men consider products to be special when they symbolize connectedness with others, whereas women consider products to be special when they have functional features. 
C)  Men consider products to be special when they symbolize achievement, whereas women consider products to be special when they symbolize attachment. 
D)  Unlike men, women value the products that provide material comfort the most. 
E)  Men are more likely to collect jewelry, dishes, and silverware, whereas women are more likely to collect cars, books, and sports-related objects.

Question 20

Marketers can create sacredness in objects or people.

Accepted Answer

A) True 
 B)False

Exam 16: Symbolic Consumer Behavior

Explain how marketers can use the emblematic function of products to sell their brands.

Ahmet won the gold medal in a national-level swimming competition. He was also gifted a watch to honor this victory and he wears it every day. In this example, Ahmet's watch is a(n) _____.

What are cultural categories and how do they affect consumer behavior?

Kathryn treasures a pen that once belonged to her grandfather. The pen evokes memories of happy times spent with her grandfather. In the context of special possessions and brands, Kathryn's pen is an example of a(n) _____.

Specific people who shape, refine, or reshape cultural principles and the products and attributes they are linked to are known as _____.

Explain how timing is a factor in the process of gift giving.​

Wrapping a present nicely in appropriate paper helps to commodify a mass-produced product.

Geena treasures a scarf that belonged to her grandmother. The scarf is valuable to Geena because it evokes memories of the happy times she spent with her grandmother. This scenario illustrates _____.

Women use social class emblems to signal their attractiveness to men, whereas men use them to signal to other men that their partners are devoted to them.

Luke is an ardent fan of a certain rock band. He colored his hair purple and tattooed his body to reflect the band's iconography. In the context of sources and meaning of symbolic function, Luke's appearance is an example of _____.

Emblematic function is defined as:

The term _____ refers to the natural grouping of objects that reflect our culture.

What are alternatives to traditional gifts and how are non-profit organizations encouraging the trend?

Ajeet has graduated from law school and is about to start formal practice as a lawyer. He wears the black robes that identify him as a lawyer and introduces himself as a lawyer. Which of the following phases of role acquisition does Ajeet fit into?

In the context of symbolic consumer behavior, cultural categories do not reflect gender and age characteristics of people.

A company in India sells decorations during the Diwali festival. The decorative items are specific to the traditions and rituals of Diwali. This scenario illustrates _____.

The development of a motive for gift giving occurs in the reformulation stage of gift giving.

In the context of special possessions and brands, which of the following is a difference between men and women?

Marketers can create sacredness in objects or people.

Explain how timing is a factor in the process of gift giving.