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After MrsKeech's Doomsday Predictions Failed, Her Followers Suddenly Became Interested in in Convincing

Question 704

Multiple Choice

After Mrs.Keech's doomsday predictions failed, her followers suddenly became interested in convincing others they were right.This strong need to maintain consistency in their beliefs by attracting additional followers is predicted by the __________ theory.


A) social exchange
B) attribution
C) cognitive dissonance
D) compliance

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