A Product-Dominant Approach to Marketing Is Based on the Belief

Multiple Choice

A product-dominant approach to marketing is based on the belief that:

A) enjoyment of a product and its disposal are important in understand consumer needs.
B) marketers should consider what services it takes for the customer to acquire their offerings.
C) sales personnel and marketing can drive consumerism.
D) the best way to capture market share is to create and manufacture better products at lower prices.
E) marketers should assess the value customers place on products in their daily lives.