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Jeff Owns a Book Company

Question 29

Multiple Choice

Jeff owns a book company.It costs $10.00 to produce a new book and the company wants a 30% profit,so he charges $13.00 for the book.Jeff is using what type of pricing approach?


A) Demand backward pricing
B) Cost-plus pricing
C) Forward pricing
D) Odd-even pricing
E) Prestige pricing

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