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    Principles of Marketing Study Set 8
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    Exam 16: The Marketing Plan
  5. Question
    The ____ Is a Document That Is Designed to Communicate
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The ____ Is a Document That Is Designed to Communicate

Question 77

Question 77

Multiple Choice

The ____ is a document that is designed to communicate the marketing strategy for an offering.


A) research paper
B) market plan
C) mission statement
D) annual report
E) execution strategy

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