Susan Works in a Small Manufacturing Firm That Makes Customized

Multiple Choice

Susan works in a small manufacturing firm that makes customized and ergonomically sound office furniture. Susan feels it is important to work directly with customers to design high­quality desks and chairs that precisely meet their needs. From the given information, we can conclude that Susan tends to focus on _____.

A) mass production
B) efficiency
C) effectiveness
D) undifferentiated marketing