True/False
Although ebook readers have been around for several years, the introduction of the LibraBook, a reader featuring several significant improvements over older readers, including wireless connectivity based on cell phone technology was a success. LibraBook owners to download the books they buy in less than two minutes from any location without the need to connect to a computer or the Internet. The LibraBook is an example of continuous innovation.
Correct Answer:

Verified
Correct Answer:
Verified
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