Ellen Is in Charge of Developing a Promotional Strategy for a New

Multiple Choice

Ellen is in charge of developing a promotional strategy for a new product that her company will soon introduce. She thinks word­of­mouth promotion is likely to be very effective and wants to keep the cost of the campaign relatively low. Considering her goals, which of the following is likely to be a key component of her campaign?

A) Television advertisements
B) Sponsorship of major sporting events
C) Magazine advertisements
D) Buzz marketing