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    Exam 12: Product and Promotion: Creating and Communicating Value
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    _____ Are Large Capital Purchases Designed for a Long, Productive
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_____ Are Large Capital Purchases Designed for a Long, Productive

Question 157

Question 157

Multiple Choice

_____ are large capital purchases designed for a long, productive life. Their marketing emphasizes personal selling and customization.


A) Specialty products
B) Accessories
C) Installations
D) Unsought products

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