Multiple Choice
Crunch Lite produces six different flavors of sugarfree cookies for the diabetic population. The company also produces a large assortment of chocolates targeted at the same population. The sugarfree cookies and chocolates that Crunch Lite produces represent the _____ of the company.
A) product chains
B) brand mixes
C) brand equity
D) product lines
Correct Answer:

Verified
Correct Answer:
Verified
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