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    Exam 12: Product and Promotion: Creating and Communicating Value
  5. Question
    A Product _____ Is a Group of Products That Are
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A Product _____ Is a Group of Products That Are

Question 79

Question 79

Multiple Choice

A product _____ is a group of products that are closely related to each other, in terms of either how they work or the customers they serve.


A) matrix
B) mix
C) line
D) chain

Correct Answer:

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