In the Context of Marketing, Promotion Is Best Described As

Multiple Choice

In the context of marketing, promotion is best described as:

A) the efforts that focus on directly controlling word­of­mouth promotional tools.
B) the communication intended to influence consumer purchase decisions through information, persuasion, and reminders.
C) the efforts that focus more on building goodwill among all stakeholders than on generating immediate sales by final consumers.
D) any activity that doesn't involve advertising or personal selling.