Filbertina, a Company That Markets Nuts and Other Healthy Snack

Multiple Choice

Filbertina, a company that markets nuts and other healthy snack foods, has always tried to project an upscale image. However, the company has decided to develop another product line of less expensive snacks. Marketing manager Joseph Hampton generally supports the strategy but is concerned that the new line will decrease sales of the company's current brand. Joseph is worried about the possibility of _____.

A) market diffusion
B) cannibalization
C) brand confusion
D) segmentation