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    Exam 12: Product and Promotion: Creating and Communicating Value
  5. Question
    _____ Involves Purchasing the Right to Use Another Company's Brand
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_____ Involves Purchasing the Right to Use Another Company's Brand

Question 23

Question 23

Multiple Choice

_____ involves purchasing the right to use another company's brand name or symbol.


A) Diffusion
B) Exporting
C) Branding
D) Licensing

Correct Answer:

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