Multiple Choice
Which of the following is true of the development stage of the new product development process?
A) It leads to detailed descriptions of each concept with specific product features.
B) It results in the weeding out of ideas that don't fit with the company's objectives.
C) Its purpose is to estimate costs and forecast sales for each idea.
D) Its purpose is to get a sense of how the product might fit within the company's resources.
Correct Answer:
Verified
Correct Answer:
Verified
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