Multiple Choice
A firm's positioning statement:
A) is invariably the same as the tag line on its promotional message.
B) is found in magazine print and TV ads for different products of the same brand.
C) is developed during the last stage of the creative development process.
D) is usually different from that of its promotional message.
Correct Answer:
Verified
Correct Answer:
Verified
Q44: _ innovation involves making slight modifications to
Q45: Which of the following promotional ideas is
Q46: Changing a product or finding new uses
Q47: Distribution of convenience products tends to be
Q48: List and describe the four main characteristics
Q50: The product _ is a theoretical model
Q51: Marketers can control every message that every
Q52: A common advantage shared by direct mail,
Q53: _ are commonly used in the car
Q54: Which of the following is true of