Which of the Following Statements Is True of Marketing Messages?​

Multiple Choice

Which of the following statements is true of marketing messages?​

A) Given the confounding level of clutter, companies should avoid using integrated marketing communication.
B) Consumers think about the specific source of a communication rather than combining the messages from all the sources to form a unified impression about a product.
C) Successful coordination of communication in the marketing process works best when it flows both ways: vertically and laterally.
D) Marketers can control every message a consumer sees or hears about their products.