True/False
Demographic market segmentation is based on measurable characteristics of potential customers, such as age, education, income, ethnicity, and gender.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q158: Mass customization involves developing products tailored for
Q159: Secondary data is existing data that marketers
Q160: Which of the following statements is true
Q161: Ideas such as "Don't drink and drive"
Q162: When B2B (businesstobusiness) marketers divide the market
Q164: Which of the following is a B2C
Q165: With reference to customer relationship management (CRM),
Q166: One benefit of achieving consumer loyalty is
Q167: Johanna purchased a brand new car despite
Q168: Motivation and attitudes are major elements of