Which of the Following Statements Is True of Marketing Research

Multiple Choice

Which of the following statements is true of marketing research?

A) It involves analyzing, interpreting, and disseminating information to develop new selling techniques.
B) It involves a close inspection of competitor marketing practices in order to create a customized strategy.
C) It involves looking at factors intrinsic to an organization such as optimum production capacity.
D) It involves gathering, interpreting, and applying information to uncover opportunities and challenges.