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    Exam 11: Marketing: Building Profitable Customer Connections
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    BettaBikes Has Begun Using a Strategy Known as Mass Customization
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BettaBikes Has Begun Using a Strategy Known as Mass Customization

Question 74

Question 74

True/False

BettaBikes has begun using a strategy known as mass customization. This means that BettaBikes produces one basic bike style that appeals to a massive customer base.

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