Streamline Appliances Is Trying to Build Customer Satisfaction

Multiple Choice

Streamline Appliances is trying to build customer satisfaction. Which of the following strategies is most likely to help it achieve this goal?

A) Overpromise on the quality and performance of the appliances in order to generate the greatest possible interest.
B) Be very conservative by underpromising on product claims in order to surprise customers who expect too little.
C) Focus on creating favorable customer perceptions, but keep claims honest and realistic.
D) Build a close, full partnership with every customer.