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    Exam 11: Marketing: Building Profitable Customer Connections
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    The Ability of Goods and Services to Satisfy Consumer "Wants
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The Ability of Goods and Services to Satisfy Consumer "Wants

Question 103

Question 103

Multiple Choice

The ability of goods and services to satisfy consumer "wants" is known as _____.


A) segmentation
B) value
C) utility
D) differentiation

Correct Answer:

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