Which of the Following Statements Is Most Consistent with the Marketing

Multiple Choice

Which of the following statements is most consistent with the marketing view of the relationship era?

A) It is much less expensive to retain existing customers than to acquire new customers.
B) In this era of surging demand, the main focus should be on producing as much as possible.
C) The key to success is to constantly expand the customer base by recruiting new buyers.
D) A customer could purchase a product only in the color or size that a manufacturer made available.