According to a Marketing Research Conducted by Danny & Associates

Multiple Choice

According to a marketing research conducted by Danny & Associates Inc., spending habits of female college students between the ages of 18 and 21 differ from most other consumers. For this reason, the company's marketing team has developed marketing strategies for this specific group. This scenario exemplifies the:

A) demographic segmentation in the business­to­consumer market.
B) geographic segmentation in the business­ to­business market.
C) psychographic segmentation in the business­to­consumer market.
D) product­based segmentation in the business­to­business market.