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    Exam 11: Marketing: Building Profitable Customer Connections
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    Overpromising Is an Effective Way to Generate a Large Base
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Overpromising Is an Effective Way to Generate a Large Base

Question 81

Question 81

True/False

Overpromising is an effective way to generate a large base of highly satisfied customers, because it often results in consumers getting more from a product than they were led to expect.

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