Multiple Choice
Premier Events is an event management company based in Lexington, Kentucky. The small company has been in business for two years but is still struggling for success. After reviewing its competitors' successes and failures, the marketing manager decides to alter Premier's marketing mix. Which of the following elements is NOT a part of this process?
A) Product strategy
B) Economic strategy
C) Distribution strategy
D) Promotion strategy
Correct Answer:
Verified
Correct Answer:
Verified
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