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    Exam 11: Marketing: Building Profitable Customer Connections
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    The Marketing Concept Is a Philosophy That Makes _____ the Central
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The Marketing Concept Is a Philosophy That Makes _____ the Central

Question 173

Question 173

Multiple Choice

The marketing concept is a philosophy that makes _____ the central focus of an entire organization now and in the future.


A) customer satisfaction
B) mass customization
C) ownership utility
D) product differentiation

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