Which of the Following Statements Is True of Product­use­based B2B

Multiple Choice

Which of the following statements is true of product­use­based B2B (business­to­business) market segmentation?

A) This strategy is helpful for small and midsized companies in narrowing their target markets.
B) This strategy is especially common on an international basis.
C) This strategy involves segmenting the market based on measurable characteristics about people.
D) This strategy refers to dividing the market based on the benefits consumers seek from products.