Multiple Choice
Horizon Inc., an automaker, builds cars and lets customers choose the color of the interiors. The company has also designed touchscreens to control the entertainment, navigation, and climate in the vehicle, instead of knobs or buttons. Which of the following concepts is being illustrated in this scenario?
A) Green marketing
B) Idea marketing
C) Mass customization
D) Form utility
Correct Answer:
Verified
Correct Answer:
Verified
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