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    Exam 11: Marketing: Building Profitable Customer Connections
  5. Question
    _____ Refers Specifically to How People Act When Buying Products
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_____ Refers Specifically to How People Act When Buying Products

Question 175

Question 175

Multiple Choice

_____ refers specifically to how people act when buying products for their own personal consumption.


A) Segmentation
B) Crowdsourcing
C) Consumer behavior
D) Utility maximization

Correct Answer:

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