Dave Malloy Is the Marketing Director for the Redding Company

Multiple Choice

Dave Malloy is the marketing director for the Redding Company. His recent trip to a developing Asian country got off to an awkward start when his attempt to greet his host with a hearty handshake was not well­received. Dave's experience is an example of a _____ barrier that undermined his attempts to communicate effectively.

A) language
B) physical
C) cultural
D) perceptual