Leading­edge Businesses Maintain a Competitive Advantage by Introducing Products

Multiple Choice

Leading­edge businesses maintain a competitive advantage by introducing products:

A) just as the market becomes ready to embrace them.
B) about 12­18 months before they are likely to be sold in large numbers.
C) at least two years before the majority of customers will express interest in them.
D) right before the demand for the product reaches its highest level.