Multiple Choice
Fran Wilson Creative Cosmetics is a medium-sized U.S. company that sells 1.5 million tubes of lipstick annually in Japan. It has no physical presence in Japan beyond the fact that its products are sold there. Which of the following technique does the company adopt to reach the Japanese market?
A) Franchising
B) Direct investment
C) Licensing
D) Strategic alliance
E) Exporting
Correct Answer:
Verified
Correct Answer:
Verified
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