Multiple Choice
Sodima is a French cooperative that owns the name, the trade secrets, and the patents of Yoplait yogurt. General Mills pays Sodima for the right to sell Yoplait yogurt in the United States. This is an example of _____.
A) licensing
B) a global joint venture
C) exporting
D) a strategic alliance
E) direct investment
Correct Answer:
Verified
Correct Answer:
Verified
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