Colgate Palmolive

Multiple Choice

Colgate Palmolive

A) Illustrates that social media only works with a younger target audience.
B) Is an example of how a company used persona development to successfully determine what its potential consumers are doing on social media.
C) Confirms that online video appeals to a wide audience.
D) Is an example of a brand applying the Social Technographics Profile Tool to its social media strategy.
E) Confirms the need for social media savvy creative agencies.