Multiple Choice
Which of the following represents a competitive intelligence practice that is both legal and ethical?
A) A firm hires a competitor's employees and asks them to share the names and addresses of business contacts from their previous company.
B) An executive attends a trade show solely to obtain a competitor's brochures, listen to sales pitches, and ask questions about the competitor's products.
C) A city council member shares information about the decision process for selecting a contractor to build a new library wing with his wife, an executive with a construction firm bidding on the contract.
D) A marketing manager at Smith-Phillips, Inc., sells confidential plans for the company's expansion into the Far East to a firm that is not a direct competitor.
Correct Answer:

Verified
Correct Answer:
Verified
Q70: The objective of assessing the external environment
Q76: Which of the following would NOT be
Q77: An example of a government policy barrier
Q78: An attractive industry is one that is
Q79: Which of the following is NOT an
Q81: Understanding how new knowledge can develop new
Q88: Describe the seven segments of the general
Q89: A general environmental analysis can be expected
Q125: What are high exit barriers and how
Q137: The highest amount a firm can charge