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Communication Making Connections
Exam 8: Selecting a Topic and Connecting to the Audience
Path 4
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Question 1
Multiple Choice
"To persuade my audience to purchase a Honda Accord," is an example of a __________.
Question 2
Multiple Choice
An effective specific purpose identifies __________.
Question 3
Multiple Choice
After the speaker determines an appropriate topic area, what is the very next step in the speech development process?
Question 4
Multiple Choice
The overall goal of a speech is referred to as its __________.
Question 5
Multiple Choice
Duncan is a well-known speaker on the topic of "Protecting Your Online Privacy." When he gives a free lecture at the local library, the room is filled to capacity, even though some attendees just happened to be at the library that night. Duncan's audience can be characterized as __________.
Question 6
Multiple Choice
A speaker who draws on accumulated experience with a particular audience and with similar groups in order to develop his or her speech is using __________ to analyze the audience.
Question 7
Essay
Why is cultural or ethnic background an important demographic characteristic associated with audience analysis? What could happen if a speaker does not consider the cultural or ethnic background of an audience?