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Delivery of Target Communications/marketing to Customers That Are a Firm's

Question 100

Multiple Choice

Delivery of target communications/marketing to customers that are a firm's worst (least profitable) should focus on?


A) Converting the customers to be more profitable
B) "Firing" the customers in a diplomatic way
C) Abruptly ending communication with the customers
D) Steering the customer to other in-house products and services

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