The 80/20 Rule for Customer Profitability Refers to What

Multiple Choice

The 80/20 rule for customer profitability refers to what?

A) That most of a firm's customers are likely to be high profit customers
B) That most of a firm's efforts at retaining customers will be focused on a small group of customers
C) That most of a firm's profits are generated from a relatively small group of customers
D) That most of a firm's customers will complain about service at some point in time.