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In 1959, Campbell and Fiske Designed a Method for Collecting

Question 40

Multiple Choice

In 1959, Campbell and Fiske designed a method for collecting evidence of reliability, convergent validity, and discriminant validity in one study. They called it the ______.


A) exploratory method of factor analysis
B) confirmatory method of factor analysis
C) discriminatory method
D) multitrait-multimethod design

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