Question 1

While interesting, organizational culture does not significantly affect business decisions.

Accepted Answer

A) True 
 B)False

Question 2

A standardized set of behaviors used to manage anxieties is called a

Accepted Answer

A)  folktale. 
B)  rite. 
C)  metaphor. 
D)  ritual. 
E)  value.

Question 3

Define cultural products, and give six examples of them.

Accepted Answer

The answer of Define cultural products, and give six examples...

Question 4

Selling includes all of these marketing activities EXCEPT

Accepted Answer

A)  advertising. 
B)  dealer relations. 
C)  customer analysis. 
D)  publicity. 
E)  sales promotion.

Question 5

The controlling function of management is synonymous with strategy formulation.

Accepted Answer

A) True 
 B)False

Question 6

For a resource to be valuable, it must be either rare, hard to imitate, or not easily sustainable.

Accepted Answer

A) True 
 B)False

Question 7

A cost/benefit analysis is an appraisal of the costs, benefits, and risks associated with marketing decisions.

Accepted Answer

A) True 
 B)False

Question 8

Dividend decisions concern issues such as the percentage of earnings paid to stockholders, the stability of dividends paid over time, and the repurchase or issuance of stock.

Accepted Answer

A) True 
 B)False

Question 9

What is the term for a historical narrative describing the unique accomplishments of a group and its leaders?

Accepted Answer

A)  Rite 
B)  Saga 
C)  Story 
D)  Myth 
E)  Folktale

Question 10

________ can reveal the demographic characteristics of an organization's customers.

Accepted Answer

A)  Customer profiling 
B)  Test marketing 
C)  Market development 
D)  The vision statement 
E)  Telemarketing

Question 11

Benchmarking is an analytical tool used to determine whether a firm's value chain activities are competitive compared to rivals.

Accepted Answer

A) True 
 B)False

Question 12

The heart of an information system is a database containing the kinds of records and data important to managers.

Accepted Answer

A) True 
 B)False

Question 13

Linkages between a firm's culture and strategies often determine success.

Accepted Answer

A) True 
 B)False

Question 14

Four basic approaches exist to determine R&D budget allocations. What are these approaches? Which one would you recommend for a pharmaceutical company? Why?

Accepted Answer

The answer of Four basic approaches exist to determine R&D...

Question 15

Which of the following is the process of influencing people to accomplish specific objectives?

Accepted Answer

A)  Staffing 
B)  Motivating 
C)  Planning 
D)  Controlling 
E)  Organizing

Question 16

One aspect of ads recently is that they

Accepted Answer

A)  take more direct aim at competitors. 
B)  do not mention competitors. 
C)  allude to competitors in a positive light. 
D)  are less combative. 
E)  none of the above

Question 17

Distribution becomes especially important when a firm is striving to implement a product development or backward integration strategy.

Accepted Answer

A) True 
 B)False

Question 18

The basic premise of the research-based view is that the mix, type, amount, and nature of a firm's internal resources should be considered first and foremost in devising strategies that can lead to sustainable competitive advantage.

Accepted Answer

A) True 
 B)False

Question 19

All of the following are key questions that can reveal internal strengths and weaknesses in the management department EXCEPT

Accepted Answer

A)  Is the organization's structure appropriate? 
B)  Are reward and control mechanisms effective? 
C)  Are the organization's products positioned well against competing products? 
D)  Does the firm use strategic-management concepts? 
E)  Do managers delegate authority well?

Question 20

The RBV theory asserts that it is advantageous for a firm to pursue a strategy that is not currently being implemented by any competing firm.

Accepted Answer

A) True 
 B)False

Exam 4: The Internal Assessment

While interesting, organizational culture does not significantly affect business decisions.

A standardized set of behaviors used to manage anxieties is called a

Define cultural products, and give six examples of them.

Selling includes all of these marketing activities EXCEPT

The controlling function of management is synonymous with strategy formulation.

For a resource to be valuable, it must be either rare, hard to imitate, or not easily sustainable.

A cost/benefit analysis is an appraisal of the costs, benefits, and risks associated with marketing decisions.

Dividend decisions concern issues such as the percentage of earnings paid to stockholders, the stability of dividends paid over time, and the repurchase or issuance of stock.

What is the term for a historical narrative describing the unique accomplishments of a group and its leaders?

________ can reveal the demographic characteristics of an organization's customers.

Benchmarking is an analytical tool used to determine whether a firm's value chain activities are competitive compared to rivals.

The heart of an information system is a database containing the kinds of records and data important to managers.

Linkages between a firm's culture and strategies often determine success.

Four basic approaches exist to determine R&D budget allocations. What are these approaches? Which one would you recommend for a pharmaceutical company? Why?

Which of the following is the process of influencing people to accomplish specific objectives?

One aspect of ads recently is that they

Distribution becomes especially important when a firm is striving to implement a product development or backward integration strategy.

The basic premise of the research-based view is that the mix, type, amount, and nature of a firm's internal resources should be considered first and foremost in devising strategies that can lead to sustainable competitive advantage.

All of the following are key questions that can reveal internal strengths and weaknesses in the management department EXCEPT

The RBV theory asserts that it is advantageous for a firm to pursue a strategy that is not currently being implemented by any competing firm.