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    Services Marketing
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    Exam 2: Customer behaviour, culture and service encounters
  5. Question
    Understanding Customers' Intrinsic Needs and Values Is Part Of
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Understanding Customers' Intrinsic Needs and Values Is Part Of

Question 36

Question 36

Multiple Choice

Understanding customers' intrinsic needs and values is part of:


A) pre-purchase phase
B) service-encounter phase
C) post-purchase phase
D) all of the above
E) none of the above

Correct Answer:

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