Which of the Following Factors May Reduce Risk and Uncertainty

Multiple Choice

Which of the following factors may reduce risk and uncertainty when a consumer is looking to select a service?

A) The intangibility of the service
B) The consumer's lack of experience in using that service
C) The level of contact the consumer may have with the organisation during the purchase and consumption phase
D) The complexity of the service
E) The importance of the purchase to the consumer