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    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 2: Customer behaviour, culture and service encounters
  5. Question
    Which of the Following Is NOT Considered as a Fundamental
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Which of the Following Is NOT Considered as a Fundamental

Question 21

Question 21

Multiple Choice

Which of the following is NOT considered as a fundamental need that a customer may have in a service setting?


A) Fairness
B) Respect
C) Mood
D) Security
E) Esteem

Correct Answer:

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