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  2. Topic
    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 2: Customer behaviour, culture and service encounters
  5. Question
    Consumer Evaluation Processes in Terms of Service Differ from Those
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Consumer Evaluation Processes in Terms of Service Differ from Those

Question 1

Question 1

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Consumer evaluation processes in terms of service differ from those used when evaluating consumer goods.

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