Multiple Choice
What Levitt called 'the total product concept' consists of all of the following EXCEPT:
A) supplementary product
B) core product
C) expected product
D) augmented product
E) potential product
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q14: Professional consultation in, for example, a trip
Q15: The four groups of facilitating services are:<br>A)information,
Q16: Companies do not need to perform well
Q17: Supplementary services hold strategic value for a
Q18: Which of the following is most aptly
Q20: To be successful, what must a branding
Q21: Which of the steps in the planning,
Q22: In the 'Flower of Service' model, in
Q23: Which of the following is NOT a
Q24: Which of the following is NOT a