Multiple Choice
Supplementary services hold strategic value for a firm because they:
A) are less expensive to offer
B) encourage consumer trial and switching
C) create a barrier to consumer switching
D) can be offered instead of expensive staff contact
E) are more flexible and can be changed quickly
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Creating a formal relationship with customers is
Q13: In the framework for service design, 'increased
Q14: Professional consultation in, for example, a trip
Q15: The four groups of facilitating services are:<br>A)information,
Q16: Companies do not need to perform well
Q18: Which of the following is most aptly
Q19: What Levitt called 'the total product concept'
Q20: To be successful, what must a branding
Q21: Which of the steps in the planning,
Q22: In the 'Flower of Service' model, in