Multiple Choice
Everything potentially feasible to attract and hold customers is included in which of the following bands of Levitt's 'total product concept'?
A) Core product
B) Expected product
C) Augmented product
D) Potential product
E) None of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q43: Department stores that both offer to provide
Q44: Colouring, straightening and manicures are all part
Q45: Consultation, hospitality and safekeeping are examples of
Q46: Which of the following combinations results in
Q47: Which of the following types of services
Q49: Adorning company cars with corporate logos and
Q50: A small coffee shop that offers table
Q51: The place and manner of service delivery
Q52: The manner in which a service is
Q53: Information, order-taking, billing and payment are supporting